Property professionals on the Costa del Sol since 2019
+34 711 02 95 11 info@glaserholidayrentals.com
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Costa del Sol · Family-run rental management by Glaser Group · Airbnb Superhost

Costa del Sol rental management. One network, ten local teams.

Glaser Group runs Costa del Sol rental management the way we’d want our own homes managed, carefully, in person, with the VUT paperwork handled. Short-term Airbnb stays, vacation rentals, and Northern European long-stays. From our base in Arroyo de la Miel: actively managing in Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís, and opening inland. Bookings come in through Glaser Holiday Rentals on Airbnb, Booking and VRBO.

What we do

Costa del Sol property management, Airbnb, vacation rental and short-let across 8 cities.

Glaser provides Costa del Sol rental management and property management across all eight coastal cities, Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís, each with its own Glaser city site and its own operational specifics. Our Costa del Sol property management service covers VUT licensing through the Junta de Andalucía, comunidad-vote checks under the April 2025 LPH amendment, multi-portal listing on Airbnb, Booking.com, VRBO and more, dynamic pricing on city-specific comparables, in-person guest check-in, 24-hour multilingual guest support, monthly owner statements, and annual N2 filing. Whether you've been searching for a Costa del Sol property manager, an Airbnb management company, a vacation rental manager, or short-let management for your Spanish holiday home, that's what we do, from our Arroyo de la Miel office.

Guest rating
4.85
Across Airbnb & Booking.com
Airbnb status
Superhost
On Airbnb
Family-run
2019
GIPE & CEPI accredited
Concierge
24/7
Multilingual, in person
Meet the team

Glaser Group, in person.

A short conversation with Maarten and José about how we work, from our office in Arroyo de la Miel.

What could your property earn?

Instant estimate based on real comparable property data we manage. Calibrated honestly, we’d rather tell you a realistic number than promise more and disappoint.

Your estimate will appear here once you complete the form.

A short letter from the founder

Most rental managers on the Costa del Sol treat your property like inventory. We treat it like the second home you trusted us with, because that’s what it is.

Where we work

Ten cities across the Costa del Sol,
one standard of care.

Each city has its own dedicated team and its own rental management site, with neighbourhood-specific income context, occupancy patterns and licensing notes. We’re actively managing in seven cities along the coast and three inland in the Guadalhorce valley, Coín, Alhaurín el Grande and Alhaurín de la Torre.

Benalmadena, Costa del Sol, managed by Glaser Group Actively managing
Benalmadena
See Benalmadena site
Fuengirola, Costa del Sol, managed by Glaser Group Actively managing
Fuengirola
See Fuengirola site
Mijas, Costa del Sol, managed by Glaser Group Actively managing
Mijas
See Mijas site
Marbella, Costa del Sol, managed by Glaser Group Actively managing
Marbella
See Marbella site
Málaga, Costa del Sol, managed by Glaser Group Actively managing
Málaga
See Málaga site
Torremolinos, Costa del Sol, managed by Glaser Group Actively managing
Torremolinos
See Torremolinos site
Benahavís, Costa del Sol, managed by Glaser Group Actively managing
Benahavís
See Benahavís site
Coín, Costa del Sol, managed by Glaser Group Actively managing
Coín
See Coín site
Alhaurín el Grande, Costa del Sol, managed by Glaser Group Actively managing
Alhaurín el Grande
See Alhaurín el Grande site
Alhaurín de la Torre, Costa del Sol, managed by Glaser Group Actively managing
Alhaurín de la Torre
See Alhaurín de la Torre site
Maarten Glaser, founder of Glaser Group
Maarten Glaser
Founder & Director
GIPE CEPI Since 2019
Who we are

Family-run.
Hands-on. Honest.

Glaser Group is run by Maarten Glaser from an office in Arroyo de la Miel, on the eastern Costa del Sol. The rental management network has expanded outward from there, city by city, only when the right owner conversation has made the next step the right one. Dutch by birth, Costa del Sol by choice. GIPE and CEPI accredited.

I’m Maarten, Dutch, on the Costa del Sol since 2017. Glaser Group started in 2019 as a real estate business, run from our office in Arroyo de la Miel. The holiday rental arm came in 2025.

Every owner gets a senior member of our team as their direct contact, monthly statements with no surprises, and an honest opinion when something isn’t working. We’re family-run, GIPE and CEPI accredited. Our guest-facing storefront is Glaser Holiday Rentals, every property in the network is listed there on Airbnb, Booking and VRBO.

“If we wouldn’t recommend a property to a friend, we don’t take it on.”

One network, ten local teams

Every Glaser Group city has its own dedicated team and its own website, Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís are all actively managed. The network shares standards, infrastructure and brand voice; the local team knows the building, the community manager and the seasonal patterns of your specific block.

Monthly statements, network-wide standard

Every Glaser-managed property, wherever on the coast, gets the same itemised monthly statement: platform income, community fees, cleaning turnover, maintenance flags. The format is consistent across cities; the seasonality and operational specifics reflect the city.

We handle the regional paperwork

Junta de Andalucía VUT through the Málaga delegation, plus annual N2 filings, across every city. The licence stack lives in the management company's name, not the owner's, so compliance responsibility stays here. City-specific quirks (Mijas's strict community-vote enforcement, Marbella's aggressive licence checks, Málaga's 3-year moratorium) get worked at the city level. The NRUA introduced by Royal Decree 1312/2024 was annulled by the Supreme Court in May 2026 and no longer applies.

Five-language guest service, every city

Dutch, English, Spanish, German across the team, and beyond. The mix that pulls each city differs (Scandinavian retirees in Benalmádena and Fuengirola, British golfers in Mijas, ultra-international audiences in Marbella and Benahavís); the language coverage doesn’t.

A good fit, both ways

The honest no comes up across the network, different reasons by city. Mijas community votes, Marbella development prohibitions, Málaga’s moratorium, Benahavís’s luxury-development rules. We say no often. That keeps the portfolio quality, and the owner relationship, where they should be.

What we do

Full-service rental management.
No surprises.

From the first photo to the last guest check-out. Everything you’d expect, and the regulatory work most managers charge extra for.

Listings across platforms
Listings & marketing
Multi-platform distribution
Listings across Airbnb, Booking.com, VRBO and the niche channels each city benefits from, Scandinavian and Dutch direct platforms for Benalmádena and Fuengirola long-stay, luxury concierge networks for Marbella and Benahavís, package-holiday channels for Torremolinos. One network, eight tuned channel mixes.
Dynamic pricing dashboard
Dynamic pricing
Powered by PriceLabs
PriceLabs calibrated city by city, Benalmádena’s home-market rhythm, Fuengirola’s Higuerón premium banding, Mijas’s three sub-markets, Marbella’s premium calibration, Torremolinos’s high-volume aggressiveness. Eight rate curves; one consistent methodology.
24/7 multilingual guest support
24/7 guest support
Multilingual concierge, in person
In-person check-in across every Glaser city. Real human reachable around the clock in five-plus languages. The standard doesn’t change between Puerto Marina and Puerto Banús; the operational team that delivers it does.
Cleaning and turnover
Cleaning & turnover
Hotel-grade preparation
Vetted local cleaning teams in every active and opening city, coastal short-let crews, mountain-village specialists, luxury-villa teams. Hotel-grade linen rotation. Quality checks before every guest. The standard travels; the specifics are local.
VUT licensing paperwork
VUT licensing
All paperwork handled
Junta de Andalucía VUT processed through the Málaga delegation across every city, N2 filed every February for every active licence. Community-vote conversations handled where they come up, Mijas tightest, Marbella heaviest, Málaga held by the moratorium for new applications.
Monthly owner statements
Owner statements
Monthly transparent reports
Itemised monthly statement for every property across the network. Consistent format city to city. The income lines, operational costs and seasonality each reflect the city the property sits in, Benalmádena reads differently from Marbella, by design, on the same template.
How it works

From first call to first guest,
typically 10 to 14 days.

No pressure, no commitment until you’re ready. We walk the property, run the numbers, explain what we’d do, and only then does a contract exist.

01
Day 0
Discovery call
Thirty minutes on the phone or in person. We start with which city the property sits in, that determines the licence path, community-rule check, and which Glaser local team owns the relationship from there.
02
Day 2–5
Walkthrough & photography
Walkthrough by the city team. Inventory, safety check, professional photography. The community statutes and licence picture get pulled in parallel, the weight of that step varies city to city (heaviest in Marbella and Mijas).
03
Day 5–10
Licence & listings
Junta de Andalucía VUT verified or applied for. Listings published across the channel mix the city benefits from, not the same mix everywhere. Eight cities, eight calibrated launches.
04
Day 10–14
First booking
First guest arrives at the property in your city. In-person check-in by the local team. Communication running. Monthly statement begins, in the network-wide format with the city’s own rhythm visible.
From across our network

Properties we
actually manage.

Selective by design. Every property below is managed by our local team in its specific city, professional photography, local pricing data, in-person check-in on every arrival. Sample of the active portfolio across the network. Bookings come in through Glaser Holiday Rentals on Airbnb, Booking and VRBO.

The apartment was in a great location and maintained to a great standard. The amenities were clean and accessible. Jose was a great host, friendly and knowledgeable. The communication with Glaser was easygoing. We would definitely stay there again. Overall we really enjoyed staying with Glaser.

R
Ruth M.
Google review · 2 weeks ago

Wonderful stay, we would definitely return. Extremely responsive and helpful host, always went above and beyond and really wanted us to have a great stay! Apartment was spotless, bed was extremely comfortable!

S
Shannon M.
Google review · 2 weeks ago

Had a very pleasant experience with this company. Communication is very good, and the apartment was above expectations! Would 100% recommend.

L
Luke van A.
Google review · 2 weeks ago

We had a wonderful stay in Glaser Holiday Homes. The apartment was clean, comfortable, and well located, making it easy to explore the area and enjoy the beach. The staff were friendly and helpful throughout our stay.

T
Tatiana C.
Google review · 1 month ago

The experience was fantastic. The service was exceptional, very professional, friendly, and attentive at all times. The apartment was spotless and exceeded our expectations. We will definitely be back. Highly recommended.

P
Paloma C.
Google review · 2 months ago · translated from Spanish

Excellent host, perfect location, very clean and central with everything. Close to the sea, public transport (train and bus), and restaurants. The apartment was exactly as described. A memorable stay.

L
Louis D.
Google review · 2 months ago

The VUT rules, simplified

Every holiday rental on the Costa del Sol needs the Andalucian VUT (Vivienda de Uso Turístico). The national NRUA number introduced by Royal Decree 1312/2024 applied from July 2025 until the Supreme Court annulled it in May 2026, leaving the VUT as the only registration platforms verify.

The VUT is registered in the name of the rental management company, not the individual owner. That means the compliance responsibility sits with us, not you. Straightforward applications can be processed in as little as a day.

If you already hold a valid VUT licence, it keeps its status under the old rules, no community vote needed. Only new applications in community buildings require a 3/5 majority vote under the 2024 rule. Some newer developments prohibit short-term rental entirely.

Each city we work in has its own town hall rhythm. Mijas is among the strictest enforcers of the 3/5 community vote requirement. Marbella has the most aggressive licence enforcement on the coast. Málaga city is under a three-year moratorium on new VUT applications. Estepona is increasingly restrictive in some old-town streets. We know the per-city specifics and walk owners through what matters for their property at the discovery call.

Full VUT licence guide →

Key facts

As little as 1 day
Straightforward VUT licences can be issued inside a day. 2–5 days is typical.
Our name, not yours
The VUT is registered in the management company's name, not the owner's. Compliance responsibility sits with us.
3/5 majority
Community vote required only for new licence applications. Existing licences keep their status under the old rules.
Annually
N2 report due every February, we file for every property we manage.
Frequently asked

Questions we hear
before owners sign.

If your question isn’t here, call or message us directly, we answer honestly whether we’re the right manager for you or not.

Prefer to talk it through?
+34 711 02 95 11

Glaser offers several Costa del Sol management packages, each pairs a commitment length with a different balance of flexibility. The right pick depends on which city your property is in and what you're optimising for: short-let yield, long-stay occupancy, or a mixed model. We walk you through the options at the discovery call.

Yes, owner-use blocks are standard for every Costa del Sol property we manage. Owner-use patterns vary widely by city: coastal short-let cities concentrate around summer; Benahavís and Marbella add Easter and golf-season; Fuengirola and Málaga have steadier year-round usage. Tell us your dates and we block the calendar before the listing goes live. Reasonable owner usage is built into every Glaser management agreement; your property stays yours.

You don't until we've worked together. What we promise up front: a senior team member as your direct contact, a monthly statement that ties out to the cent, and an honest no when we're not the right manager for your block. Our network covers ten cities with very different community-vote and licensing dynamics, Mijas's strict enforcement, Marbella's aggressive municipality, Málaga's moratorium, Benahavís's development statutes, we're explicit about each.

Glaser Group operates one rental-management site per Costa del Sol city: Benalmádena (our home), Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís. Active management is in Benalmádena, Fuengirola and Mijas, our daily operational triangle. We're opening in the other four with a shorter onboarding queue. Tell us where your property sits and we'll route you to the right city-specific team. Properties outside the Costa del Sol, we don't operate there and we'll say so.

Yes, at the discovery call. We share comparable figures from our active management cities (Benalmádena, Fuengirola, Mijas) and from broader Costa del Sol market data, separated by city and sub-market. We're explicit about which figures come from our operational data and which are directional from the broader market. Real numbers, real dates.

We onboard at handover or within three months of keys. Off-plan rental-readiness varies dramatically across the Costa del Sol, Marbella's Nueva Andalucía and East Side, Estepona's New Golden Mile, Benahavís's El Paraíso and Atalaya, plus the moratorium-affected Málaga municipality each behave differently. Before formal onboarding we can advise on city- and development-specific positioning. Formal management starts when the keys are in your hand.

Airbnb, Booking.com, VRBO and more. Channel mix per property varies by city: Marbella and Benahavís lean premium and direct-booking; Fuengirola and Torremolinos lean long-stay platforms; Málaga centro-historico leans city-stay channels. Direct bookings come through this umbrella site and each city's Glaser site.

Low-season patterns vary city-by-city across the Costa del Sol: Fuengirola and Málaga are most year-round; Mijas and Benalmádena have steady coastal long-stay; Marbella, Benahavís and Estepona dip more in winter but recover at Easter. We pick the operational mix per property; there isn't one Costa del Sol low-season strategy.

When the community of owners has voted in favour of short-term rental, or where the property is an individual freehold villa with no community vote required, the Junta de Andalucía declaración responsable typically processes in 1-5 working days. The same Andalusian regional process under Decreto 31/2024 applies across the Costa del Sol. Important exceptions: Málaga municipality has a 3-year city-wide moratorium on new VUT licences (existing licences are grandfathered). Benahavís premium-development community statutes often add further restrictions. The community vote itself is a separate prerequisite, not part of the licence-processing time.

Yes, the 3/5 community-of-owners rule applies across the Costa del Sol, as it does across Andalucía under the April 2025 amendment to the Ley de Propiedad Horizontal, a three-fifths majority vote is required in community buildings before any new VUT licence can be granted. Existing licences from before April 2025 are grandfathered. Enforcement varies sharply by city: Mijas and Marbella are among the strictest; Fuengirola and Torremolinos have many buildings that have voted to permit; Málaga's city-wide moratorium overrides much of the question for new applications; Benahavís development statutes often add restrictions on top. We read each comunidad's meeting minutes for every property we consider managing.

No longer. The NRUA (Número de Registro Único de Alquiler) was the national rental register created by Royal Decree 1312/2024 and briefly required from 1 July 2025. In May 2026 the Supreme Court annulled it, holding that the State lacked the competence to create it. Booking platforms must still verify a valid registration number, and in Andalucía that number is your VUT. We handle the VUT registration at onboarding: it is part of the management package, not charged separately.

Owner statements are issued in the first week of each month for the previous month's reservations. Each statement breaks out platform commission, cleaning, maintenance, and our management fee separately so you can see exactly where the gross income goes. Bank transfers go out the same day the statement is issued. Year-end summaries are prepared every January for the Spanish tax year and sent to your gestor or accountant on request.

Yes, every guest stay in a VUT property must be registered with the Guardia Civil under the SES.HOSPEDAJES system within 24 hours of arrival. We handle this for every Glaser-managed property; it's not work the owner needs to do. Failure to register guests is one of the most common causes of municipal fines for owners self-managing in the Costa del Sol. The system requires guest passport details and stay dates; everything is logged and we keep records for the legal retention period.

Glaser's the Costa del Sol management package is end-to-end, operational services that Spanish municipal law and platform algorithms both require, all included in one fee. Specifically: VUT licensing through the Junta de Andalucía · multi-portal listing on Airbnb, Booking.com, VRBO and more · dynamic pricing calibrated on the Costa del Sol comparables · guest enquiries and 24-hour multilingual support · in-person check-in (we don't use lockboxes) · welcome basket · SES.HOSPEDAJES traveller registration · cleaning · linen · maintenance coordination · monthly owner statements with platform fees broken out · and annual N2 filing each February. Photography, professional towel and linen sets, and the N2 filing itself are quoted separately at onboarding.

Yes, every VUT property is required to file the Modelo N2 declaration with the Junta de Andalucía each February for the previous year. We prepare the filing alongside your monthly statements through the year, so the data is ready when February comes. The N2 filing is a separately-quoted service rather than included in the standard management fee. For non-Spanish-resident owners, we also flag the Modelo 210 annual non-resident income tax requirement and route you to a Spanish gestor if you don't already have one.

Get in touch

How much could your property earn?

Honest Costa del Sol rental management starts with an honest number. We’ll reply within 24 hours with a realistic estimate, not a sales pitch.

We reply in 24h. No spam. No “sales rep”. You reach a senior member of our team directly.

Also managing rentals in

Our home office is in Arroyo de la Miel. One team, one licensing process, and one owner contact across the network. Twenty minutes to any property we manage on the central coast.

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