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Costa del Sol · Family-run rental management by Glaser Group · Airbnb Superhost

Rental management in the Costa del Sol.

Glaser Group runs Costa del Sol rental management the way we'd want our own homes managed, carefully, in person, with the VUT paperwork handled. Short-term Airbnb stays, vacation rentals, and Northern European long-stays. From our base in Arroyo de la Miel: actively managing in Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís, and opening inland. Bookings come in through Glaser Holiday Rentals on Airbnb, Booking and VRBO.

Guest rating
4.9
Out of 5
Airbnb status
Superhost
On Airbnb
Family-run
2019
Glaser Group · rentals since 2025
Concierge
24/7
Multilingual, in person
Key facts

Costa del Sol rental management, in brief.

Where we manage
Glaser Group actively manages holiday rentals in Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís, and is opening inland.
The market
Glaser manages short-term holiday stays, vacation rentals and Northern European long-stays on the Costa del Sol.
Local office
Glaser Group works from its own office in Arroyo de la Miel, Benalmádena, where it started in 2019 as a real estate business.
Guest check-in
Glaser checks in every guest in person at the property and does not use lockboxes.
Guest rating
Glaser is an Airbnb Superhost, with a 4.9 guest rating.
Channels and pricing
Bookings come in through Glaser Holiday Rentals on Airbnb, Booking.com and VRBO, with dynamic pricing calibrated on comparable Costa del Sol listings.
Tourist licence
VUT licence registration with the Junta de Andalucía is handled in-house at onboarding and is not charged separately.
Who runs it
Costa del Sol Rental Management is run by Glaser Holiday Homes SL, part of Glaser Group, founded in 2019 by Maarten Glaser. Its rental division started in 2025.
What owners say

The owners we work for. In their own words.

Reviews from property owners whose villas and apartments we manage. Named and verifiable.

We have a few apartments for rent with Glaser Holiday Rentals. We are very satisfied with Maarten and his team. We receive excellent guidance throughout the rental process. We are well provided with all the necessary information and a monthly administrative update. The communication is pleasant. They take very good care of our apartments, tenants, and therefore us as well.
M
Maxime G.
Property owner
We use Glaser Holiday Rentalservice. We are extremely satisfied with this. The booking process is smooth and clear, and the communication is professional and friendly. What we particularly appreciate is the reliability and customer-oriented service. Agreements are honored well. This makes working with Glaser pleasant and worry-free. We can therefore wholeheartedly recommend Glaser to anyone looking for a reliable rental partner.
G
Gerda & Ron V.
Property owners
Superfijn verhuurbedrijf. Fijn contact en heel behulpzaam en ontzorgend.
P
Patrick en José
Property owners
What we do

Full-service rental management. No surprises.

From the first photo to the last guest check-out. Everything you’d expect, and the regulatory work most managers charge extra for.

Listings across platforms
Listings & marketing
Multi-platform distribution
Listings across Airbnb, Booking.com, VRBO and the niche channels each city benefits from, Scandinavian and Dutch direct platforms for Benalmádena and Fuengirola long-stay, luxury concierge networks for Marbella and Benahavís, package-holiday channels for Torremolinos. One network, eight tuned channel mixes.
Dynamic pricing dashboard
Dynamic pricing
Powered by PriceLabs
PriceLabs calibrated city by city, Benalmádena’s home-market rhythm, Fuengirola’s Higuerón premium banding, Mijas’s three sub-markets, Marbella’s premium calibration, Torremolinos’s high-volume aggressiveness. Eight rate curves; one consistent methodology.
24/7 multilingual guest support
24/7 guest support
Multilingual concierge, in person
In-person check-in across every Glaser city. Real human reachable around the clock in five-plus languages. The standard doesn’t change between Puerto Marina and Puerto Banús; the operational team that delivers it does.
Cleaning and turnover
Cleaning & turnover
Hotel-grade preparation
Vetted local cleaning teams in every active and opening city, coastal short-let crews, mountain-village specialists, luxury-villa teams. Hotel-grade linen rotation. Quality checks before every guest. The standard travels; the specifics are local.
VUT licensing paperwork
VUT licensing
All paperwork handled
Junta de Andalucía VUT processed through the Málaga delegation across every city, N2 filed every February for every active licence. Community-vote conversations handled where they come up, Mijas tightest, Marbella heaviest, Málaga held by the moratorium for new applications.
Monthly owner statements
Owner statements
Monthly transparent reports
Itemised monthly statement for every property across the network. Consistent format city to city. The income lines, operational costs and seasonality each reflect the city the property sits in, Benalmádena reads differently from Marbella, by design, on the same template.
Where we work

Ten cities across the Costa del Sol, one standard of care.

Each city has its own dedicated team and its own rental management site, with neighbourhood-specific income context, occupancy patterns and licensing notes. We’re actively managing in seven cities along the coast and three inland in the Guadalhorce valley, Coín, Alhaurín el Grande and Alhaurín de la Torre.

Benalmadena, Costa del Sol, managed by Glaser Group Actively managing
Benalmadena
See Benalmadena site
Fuengirola, Costa del Sol, managed by Glaser Group Actively managing
Fuengirola
See Fuengirola site
Mijas, Costa del Sol, managed by Glaser Group Actively managing
Mijas
See Mijas site
Marbella, Costa del Sol, managed by Glaser Group Actively managing
Marbella
See Marbella site
Málaga, Costa del Sol, managed by Glaser Group Actively managing
Málaga
See Málaga site
Torremolinos, Costa del Sol, managed by Glaser Group Actively managing
Torremolinos
See Torremolinos site
Benahavís, Costa del Sol, managed by Glaser Group Actively managing
Benahavís
See Benahavís site
Coín, Costa del Sol, managed by Glaser Group Actively managing
Coín
See Coín site
Alhaurín el Grande, Costa del Sol, managed by Glaser Group Actively managing
Alhaurín el Grande
See Alhaurín el Grande site
Alhaurín de la Torre, Costa del Sol, managed by Glaser Group Actively managing
Alhaurín de la Torre
See Alhaurín de la Torre site
Maarten Glaser, founder of Glaser Group
Maarten Glaser
Founder & Director
Airbnb Superhost Since 2019
Who we are

Family-run. Hands-on. Honest.

Glaser Group is run by Maarten Glaser from an office in Arroyo de la Miel, on the eastern Costa del Sol. The rental management network has expanded outward from there, city by city, only when the right owner conversation has made the next step the right one. Dutch by birth, Costa del Sol by choice, and an Airbnb Superhost on the rental side.

I’m Maarten, Dutch, on the Costa del Sol since 2017. Glaser Group started in 2019 as a real estate business, run from our office in Arroyo de la Miel. The holiday rental arm came in 2025.

Every owner gets a senior member of our team as their direct contact, monthly statements with no surprises, and an honest opinion when something isn’t working. We’re family-run, and an Airbnb Superhost. Our guest-facing storefront is Glaser Holiday Rentals, every property in the network is listed there on Airbnb, Booking and VRBO.

“If we wouldn’t recommend a property to a friend, we don’t take it on.”

One network, ten local teams

Every Glaser Group city has its own dedicated team and its own website, Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís are all actively managed. The network shares standards, infrastructure and brand voice; the local team knows the building, the community manager and the seasonal patterns of your specific block.

Monthly statements, network-wide standard

Every Glaser-managed property, wherever on the coast, gets the same itemised monthly statement: platform income, community fees, cleaning turnover, maintenance flags. The format is consistent across cities; the seasonality and operational specifics reflect the city.

We handle the regional paperwork

Junta de Andalucía VUT through the Málaga delegation, plus annual N2 filings, across every city. The licence stack lives in the management company's name, not the owner's, so compliance responsibility stays here. City-specific quirks (Mijas's strict community-vote enforcement, Marbella's aggressive licence checks, Málaga's 3-year moratorium) get worked at the city level. The NRUA introduced by Royal Decree 1312/2024 was annulled by the Supreme Court in May 2026 and no longer applies.

Five-language guest service, every city

Dutch, English, Spanish, German across the team, and beyond. The mix that pulls each city differs (Scandinavian retirees in Benalmádena and Fuengirola, British golfers in Mijas, ultra-international audiences in Marbella and Benahavís); the language coverage doesn’t.

A good fit, both ways

The honest no comes up across the network, different reasons by city. Mijas community votes, Marbella development prohibitions, Málaga’s moratorium, Benahavís’s luxury-development rules. We say no often. That keeps the portfolio quality, and the owner relationship, where they should be.

A short letter from the founder

Most rental managers on the Costa del Sol treat your property like inventory. We treat it like the second home you trusted us with, because that’s what it is.

Meet the team

Glaser Group, in person.

A short conversation with Maarten and José about how we work, from our office in Arroyo de la Miel.

What could your property earn?

Instant estimate based on real comparable property data we manage. Calibrated honestly, we’d rather tell you a realistic number than promise more and disappoint.

Your estimate will appear here once you complete the form.

How it works

From first call to first guest, typically 10 to 14 days.

No pressure, no commitment until you’re ready. We walk the property, run the numbers, explain what we’d do, and only then does a contract exist.

01
Day 0
Discovery call
Thirty minutes on the phone or in person. We start with which city the property sits in, that determines the licence path, community-rule check, and which Glaser local team owns the relationship from there.
02
Day 2–5
Walkthrough & photography
Walkthrough by the city team. Inventory, safety check, professional photography. The community statutes and licence picture get pulled in parallel, the weight of that step varies city to city (heaviest in Marbella and Mijas).
03
Day 5–10
Licence & listings
Junta de Andalucía VUT verified or applied for. Listings published across the channel mix the city benefits from, not the same mix everywhere. Eight cities, eight calibrated launches.
04
Day 10–14
First booking
First guest arrives at the property in your city. In-person check-in by the local team. Communication running. Monthly statement begins, in the network-wide format with the city’s own rhythm visible.

The VUT rules, simplified

Every holiday rental on the Costa del Sol needs the Andalucian VUT (Vivienda de Uso Turístico). The national NRUA number introduced by Royal Decree 1312/2024 applied from July 2025 until the Supreme Court annulled it in May 2026, leaving the VUT as the only registration platforms verify.

The VUT is registered in the name of the rental management company, not the individual owner. That means the compliance responsibility sits with us, not you. Straightforward applications can be processed in as little as a day.

If you already hold a valid VUT licence, it keeps its status under the old rules, no community vote needed. Only new applications in community buildings require a 3/5 majority vote under the April 2025 amendment to the Ley de Propiedad Horizontal (Ley Orgánica 1/2025). Some newer developments prohibit short-term rental entirely.

One Andalusian framework applies in every town we work in. A few councils, Málaga and Fuengirola among them, have added plans of their own, so we check the specific address and walk owners through what matters for their property at the discovery call.

Full VUT licence guide →

Key facts

As little as 1 day
Straightforward VUT licences can be issued inside a day. 2–5 days is typical.
Our name, not yours
The VUT is registered in the management company's name, not the owner's. Compliance responsibility sits with us.
3/5 majority
Community vote required only for new licence applications. Existing licences keep their status under the old rules.
Annually
N2 report due every February, we file for every property we manage.
Managed by Glaser

Properties we manage.

A selection of the homes Glaser Group manages across the Costa del Sol; professional photography, local pricing data, in-person check-in on every arrival.

4.9
Verified guest reviews
Guest reviews

What guests actually said.

Verified reviews left by guests who stayed in properties we manage. Named and verifiable, published as written.

The apartment was in a great location and maintained to a great standard. The amenities were clean and accessible. Jose was a great host, friendly and knowledgeable. The communication with Glaser was easygoing. We would definitely stay there again. Overall we really enjoyed staying with Glaser.

R
Ruth M.
Verified review

Wonderful stay, we would definitely return. Extremely responsive and helpful host, always went above and beyond and really wanted us to have a great stay! Apartment was spotless, bed was extremely comfortable!

S
Shannon M.
Verified review

Had a very pleasant experience with this company. Communication is very good, and the apartment was above expectations! Would 100% recommend.

L
Luke van A.
Verified review

We had a wonderful stay in Glaser Holiday Homes. The apartment was clean, comfortable, and well located, making it easy to explore the area and enjoy the beach. The staff were friendly and helpful throughout our stay.

T
Tatiana C.
Verified review

The experience was fantastic. The service was exceptional, very professional, friendly, and attentive at all times. The apartment was spotless and exceeded our expectations. We will definitely be back. Highly recommended.

P
Paloma C.
Verified review · translated from Spanish

Excellent host, perfect location, very clean and central with everything. Close to the sea, public transport (train and bus), and restaurants. The apartment was exactly as described. A memorable stay.

L
Louis D.
Verified review
What we do

Costa del Sol property management, Airbnb, vacation rental and short-let across 8 cities.

Glaser provides Costa del Sol rental management and property management across all eight coastal cities, Benalmádena, Fuengirola, Mijas, Marbella, Málaga, Torremolinos and Benahavís, each with its own Glaser city site and its own operational specifics. Our Costa del Sol property management service covers VUT licensing through the Junta de Andalucía, comunidad-vote checks under the April 2025 LPH amendment, multi-portal listing on Airbnb, Booking.com, VRBO and more, dynamic pricing on city-specific comparables, in-person guest check-in, 24-hour multilingual guest support, monthly owner statements, and annual N2 filing. Whether you've been searching for a Costa del Sol property manager, an Airbnb management company, a vacation rental manager, or short-let management for your Spanish holiday home, that's what we do, from our Arroyo de la Miel office.

Also managing rentals in

Our home office is in Arroyo de la Miel. One team, one licensing process, and one owner contact across the network.

Frequently asked

Questions we hear before owners sign.

If your question isn’t here, call or message us directly, we answer honestly whether we’re the right manager for you or not.

Prefer to talk it through?
+34 711 02 95 11

Málaga, Torremolinos, Benalmádena, Fuengirola, Mijas, Marbella and Benahavís on the coast, and Coín, Alhaurín el Grande and Alhaurín de la Torre inland. Outside the Costa del Sol we do not take on properties.

Everything a holiday let needs to run: the listings and pricing, guest messages around the clock, a personal check-in, housekeeping, bed linen, upkeep, guest registration and a monthly statement, with the licence paperwork dealt with at the start. A professional photo shoot and upgraded linen packs are extras, quoted when you sign up.

By package. There are several, from longer agreements to more flexible ones, and we explain the differences when we first speak. Every statement lists our fee on its own.

Largely, yes. One Andalusian framework, Decreto 31/2024, governs tourist lets across the region, and every property needs a VUT registration with the Junta de Andalucía. A few councils, Málaga and Fuengirola among them, have added their own plans on top, so we always check the specific address first.

Within a working week as a rule, counting from a complete declaración responsable and any community approval that is needed. We file it as part of onboarding.

Whenever the home is in a building or complex with a community. A new holiday let there has needed an explicit yes from a three-fifths majority of owners since April 2025, under Ley Orgánica 1/2025. Older registrations are untouched. Before recommending short lets, we look through the minutes of the community's meetings.

No. The national register did not survive a Supreme Court ruling in May 2026. Platforms check for a valid registration, and in Andalucía the VUT number is what they look for.

Glaser does, in SES.HOSPEDAJES, within a day of each arrival, and keeps the records as long as the law requires.

Monthly, for the previous month. Each statement goes out in the first week and itemises booking commission, housekeeping, repairs and our fee; the transfer leaves that day, and January brings a year-end summary.

Every VUT has an annual Modelo N2 return, due in February, which we can put together from your statements at a separate price. Owners living outside Spain also have the Modelo 210, and we can refer you to a gestor.

Yes. We block the dates you send us before the listing goes live, and owner stays are included in every agreement.

Short-term rental management is our core business, run by a family company working on the Costa del Sol since 2019 and an Airbnb Superhost. You deal with a senior person directly, and if we are not the right manager for your property we will say so.

Allow about ten to fourteen days between the first call and the first guest, provided the licence side is straightforward.

Get in touch

How much could your property earn?

Honest Costa del Sol rental management starts with an honest number. We’ll reply within 24 hours with a realistic estimate, not a sales pitch.

We reply in 24h. No spam. No “sales rep”. You reach a senior member of our team directly.

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